26. mars 2010 Danskur ljósmyndari, Søren Rønholt, er að vinna að verkefni sem hann nefnir norrænar konur. Þetta er athyglisvert verkefni sem hefur það að markmiði að hafna fótosjopp útlitinu, þröngri líkamsímynd og sýna þess í stað raunverulega líkama kvenna. Nánari upplýsingar er að finna á Facebook undir Nordiske kvinder en verið er að leita að íslenskum konum til þáttöku. Hér má lesa um verkefnið á ensku:
Northern Truth is a project to capture and investigate the true beauty of the Northern people. It is a documentary through photo portraits of Northern women, photographed naked in their home bound surroundings. 10 women from each of the Nordic countries ( Denmark, Norway, Sweden, Finland and Iceland ) will be participating. All different in age, backgrounds and with various lifestyles. The investigation will result in exhibitions in each of the 5 countries, as well as be documented into the book “ The Northern Truth“.
The photographer of the project, Søren Rønholt, has through his many years, as a fashion photographer, repeatedly heard the demand for the so called „perfect body“ and a „perfect look“ by the advertising industry. Fashionably and preferable, pictures of very young and high styled teenage girls with a Northern look. A demand that produces images that are unobtainable and only created by computer magic. Images that sell us the idea of a fake and unrealistic body ideal, while pushing empty wishes for an eternal youth. Illusions that are only producing loathing and a fear of the natural body, despite its’ complete perfection by nature. A paradox, which Søren Rønholt, due to his line of work, is a participant of, but wants to question and wants to re-open our eyes to our true beauty.
The ‘Northern Truth’ project will open our eyes to our perception of beauty and rediscover the true perfection, unrendered and honestly magical. Through each participant, capture and complete the picture of the genuine, the unique and the natural beauty of the Northern woman – not the dictation of a commercialized version of who and how we are supposed to look.
To see more about the previous work of photographer Søren Rønholt – please look at website : www.roenholt.dk